Fonts play a significant role in our day-to-day communication, be it through text messages, emails, or design projects. The typeface we choose can impact the message’s tone and convey emotions that words alone cannot. One font that undoubtedly captures our hearts is Benguiat. Its playful curves and swashes have made it a cultural icon that still remains relevant in 2021. Let’s take a closer look at the story behind the font that makes you smile.
Meet Benguiat, the font that makes you smile!
Benguiat is a serif typeface designed by Ed Benguiat in the 1970s. Its playful yet elegant design instantly catches the eye and makes you feel good. The font features tilted letters and bold serifs that give it a unique personality and charm. Benguiat’s curvy and swashy letters make it perfect for headlines, logos, and anything that needs to stand out.
How a goofy font became a cultural icon.
Benguiat’s fun and playful design quickly made it a hit in the 1970s and 80s. It appeared on movie posters, album covers, and magazine headlines, becoming a part of pop culture. The font’s versatility and distinctiveness made it a favorite of designers, who used it in various media. With Benguiat, it was easy to bring a smile to people’s faces.
The man behind the letters: Ed Benguiat.
Ed Benguiat was a prolific graphic designer who created over 600 typefaces during his career. He worked on numerous projects for well-known clients such as Esquire, The New York Times, and Playboy. Benguiat’s design philosophy was to create typefaces that are both beautiful and practical. His love for typography was evident in his work, and his legacy lives on through his fonts.
From movie posters to album covers: Benguiat’s journey.
Benguiat’s journey began when it was designed for the iconic movie poster for the 1978 film “Superman.” From there, it quickly gained popularity and appeared on numerous album covers, including those of AC/DC, The Cars, and Van Halen. It also appeared on magazine covers, book titles, and TV logos, cementing its status as a cultural icon.
Why we can’t get enough of the playful curves and swashes.
We love Benguiat because it brings a sense of joy and playfulness to our design projects. Its unique design stands out from other typefaces, making it perfect for logos and headlines. Benguiat’s quirky personality also makes it ideal for designs that need to convey a lighthearted and fun tone. Its versatility and distinctiveness ensure that it will remain popular for years to come.
Benguiat in 2021: still relevant and beloved.
Benguiat may have been designed over 40 years ago, but it remains as popular as ever. Its timeless design and versatility ensure that it will always have a place in our hearts and design projects. Today, you can find Benguiat on everything from book covers to websites, proving that good design never goes out of style.
In conclusion, Benguiat is more than just a font. Its playful curves and swashes bring a sense of joy and charm to our designs and have made it a cultural icon that still remains relevant today. Ed Benguiat’s legacy lives on through his fonts, and we can’t wait to see where Benguiat’s journey takes us next.
